I'm Diego — product builder, writer, coach, and lifelong student. I help people and organizations use AI and technology to transform how they work. But mostly, I just can't stop learning and sharing what I find.
I believe in learning by doing, then sharing what I find. Here's what's alive right now.
Working with a dealer group to reimagine how technology and product thinking can dramatically improve sales conversion rates and customer experience.
A cohort-based program teaching business leaders how to actually implement AI in their organizations — not theory, but real frameworks tested in the field.
Building intelligent tools that help traditional companies in Mexico leap forward — from real estate to automotive to manufacturing.
Essays on AI, product, culture, discipline, and whatever else I can't stop thinking about.
Everyone wants the knockout punch. Nobody wants to train footwork for six months. The companies that will win with AI are the ones willing to be disciplined about the boring fundamentals first.
Read essay →It's not the person who works 10x harder. It's the one who learned to think with AI as a partner.
Why every business leader in Mexico needs to think like a product manager — and how to start.
What living in Uruguay, California, and Mexico taught me about how cultures adopt technology differently.
Why personality frameworks matter more than strategy documents when you're trying to change how a company works.
For executives and founders who are serious about transforming how they and their teams work with technology.
After 8+ years in product management across three countries, I've learned that real change doesn't come from strategy decks. It comes from changing how people think — and then walking alongside them as they implement.
I work with a small number of executives and founders who want to fundamentally accelerate how they use AI and technology. This isn't a course. It's a committed partnership.
Diego has a rare ability to take complex ideas and make them feel not just understandable, but inevitable. He changed how our entire team thinks about building products.— Workshop participant, NPS 10/10
I believe the best ideas come from living fully. Here's what feeds the rest.
Writing songs, learning new pieces, finding the connection between rhythm and thinking. Music is how I process the world.
Discipline, footwork, patience. Boxing teaches you that the flashy knockout means nothing without thousands of boring rounds of practice.
Uruguayan by birth, fútbol by blood. I've coached youth teams and still play whenever I can. Tennis for the one-on-one mental game.
Teleology, strategy, psychology, history. I read across disciplines because the best insights live at intersections.
I grew up in Montevideo, with a Peruvian mother who taught me that the world is bigger than any one country. I spent a decade in California, where I learned product thinking, startup culture, and the power of building things people actually want. Now I live in Mexico City, where I'm building a life around the things I love most: creating, teaching, and following my curiosity wherever it leads.
I've been a product manager, a commercial director, a soccer coach, a consultant, and a dozen other things. The thread that connects all of it is this: I take complex ideas, make them clear, and help people transform.